Brief: Promote the Ford Vignale’s new noise-cancelling engine technology in print — highlighting the near-silent driving experience in a simple, memorable way.
Role: Art Director responsible for concept and layout development, crafting a minimalist print idea that conveyed the feature without relying on visuals of the car.
Idea: Invite readers to “Put this page closer to your head” — because they’ll hear as much of the Vignale’s engine as they do from the engine.
