Brief: Develop a print and outdoor campaign to promote the Fiat Panda Cross as a compact SUV with true off-road capability, small in size but big in performance.
Role: Art Director responsible for concept development and visual execution, working with designers and retouchers to deliver a clear, impactful message.
Idea: “Big Is for Dinosaurs.” Contrasting the Panda Cross’s compact, modern design with outdated notions of size and power. Visuals playfully compared oversized SUVs to prehistoric giants, framing the Panda Cross as the smart evolution of off-road driving.
