Brief
Develop product video and print assets to introduce the S-MAX ST-Line, highlighting its sportier styling, premium details, and dynamic performance.
Develop product video and print assets to introduce the S-MAX ST-Line, highlighting its sportier styling, premium details, and dynamic performance.
Role
Art Director responsible for concept direction, layout, and on-set visual supervision. Worked closely with photographers, directors, and post-production teams to deliver a suite of assets adaptable across print, digital, and paid placements.
Art Director responsible for concept direction, layout, and on-set visual supervision. Worked closely with photographers, directors, and post-production teams to deliver a suite of assets adaptable across print, digital, and paid placements.
Idea
Position the S-MAX ST-Line as the balance between practicality and performance, a family car with the confidence and aesthetics of a sports model. Clean visuals, bold angles, and precision lighting emphasised motion and design clarity.
Position the S-MAX ST-Line as the balance between practicality and performance, a family car with the confidence and aesthetics of a sports model. Clean visuals, bold angles, and precision lighting emphasised motion and design clarity.
Outcome
Delivered flexible product assets used across launch communications, supporting consistent brand presence across digital, paid, and physical touchpoints.
Delivered flexible product assets used across launch communications, supporting consistent brand presence across digital, paid, and physical touchpoints.
Print and product video.
