Brief: Develop print and product video materials to showcase the S-MAX ST-Line, highlighting its sportier styling, premium details, and dynamic performance.
Role: Art Director responsible for concept direction, layout, and on-set visual supervision. Worked with photographers, directors, and post-production teams to ensure the creative aligned with Ford’s ST-Line identity.
Idea:
Position the S-MAX ST-Line as the perfect balance of practicality and performance — a family car with the attitude and aesthetics of a sports model. Clean visuals, bold angles, and precision lighting were used to emphasise design and motion.
Position the S-MAX ST-Line as the perfect balance of practicality and performance — a family car with the attitude and aesthetics of a sports model. Clean visuals, bold angles, and precision lighting were used to emphasise design and motion.
Print and product video.
