Brief
By 2016, Ford’s UK lineup was smarter and more efficient than ever, but public perception hadn’t caught up. The challenge was to shift outdated views and reposition the brand as modern and forward-thinking.
By 2016, Ford’s UK lineup was smarter and more efficient than ever, but public perception hadn’t caught up. The challenge was to shift outdated views and reposition the brand as modern and forward-thinking.
Role
Creative Art Director creating digital and social assets, supporting TVC development, and assisting across print and outdoor executions within a large, integrated team.
Creative Art Director creating digital and social assets, supporting TVC development, and assisting across print and outdoor executions within a large, integrated team.
Idea
“Unlearn” invited people to question what they thought they knew about Ford. A fully integrated campaign across TV, outdoor, print, digital, social, and influencer content encouraged audiences to see the brand with fresh eyes.
“Unlearn” invited people to question what they thought they knew about Ford. A fully integrated campaign across TV, outdoor, print, digital, social, and influencer content encouraged audiences to see the brand with fresh eyes.
Outcome
Generated over 27 million views across social and influencer channels, helping re-establish Ford as a progressive, design-led brand and reinforcing the power of integrated ideas adapted for platform-specific delivery.
Generated over 27 million views across social and influencer channels, helping re-establish Ford as a progressive, design-led brand and reinforcing the power of integrated ideas adapted for platform-specific delivery.
