Brief: Promote the Ford “Go Faster” experience — a hybrid stunt-driving course and movie-making event where participants became the getaway driver in their own action trailer. The goal was to drive awareness and engagement through digital storytelling.
Role: Art Director responsible for creating digital campaign deliverables, including film edits, social assets, banners, and online content. Worked with copywriters and editors to translate the live experience into attention-grabbing digital formats.
Idea: Position “Go Faster” as the next best thing to robbing a bank — a high-adrenaline, cinematic experience taught by professional Hollywood stunt drivers, blending performance, entertainment, and brand energy.
Outcome: The campaign gained major media coverage from outlets including the Daily Mail, Daily Express, and Campaign Magazine, achieving significant reach and engagement across social and press.
