Brief
Promote the Ford “Go Faster” experience — a hybrid stunt-driving course and film-making event — to drive awareness and engagement through digital storytelling.
Promote the Ford “Go Faster” experience — a hybrid stunt-driving course and film-making event — to drive awareness and engagement through digital storytelling.
Role
Art Director responsible for creating digital campaign deliverables including film edits, paid social assets, banners, and online content. Collaborated closely with copywriters and editors to translate a live experience into high-performing digital formats.
Art Director responsible for creating digital campaign deliverables including film edits, paid social assets, banners, and online content. Collaborated closely with copywriters and editors to translate a live experience into high-performing digital formats.
Idea
Position “Go Faster” as the next best thing to robbing a bank — a high-adrenaline, cinematic experience taught by professional stunt drivers, designed to capture attention and encourage sharing.
Position “Go Faster” as the next best thing to robbing a bank — a high-adrenaline, cinematic experience taught by professional stunt drivers, designed to capture attention and encourage sharing.
Outcome
Achieved 2.4 billion impressions across paid and earned media, with coverage from major national outlets. The campaign demonstrated how entertainment-led creative can perform effectively in paid digital environments.
Achieved 2.4 billion impressions across paid and earned media, with coverage from major national outlets. The campaign demonstrated how entertainment-led creative can perform effectively in paid digital environments.
