Brief: For the first time the production model was officially available to purchase in Europe: Ignite excitement among performance and car enthusiasts across the continent.
Role: Creative and Art Director from concept through to shoot and post-production. Oversaw every stage of the process — Idea, visual development, production, social assets, and final delivery.
Idea: Revive the iconic 1976 Paris drive film C’était un Rendez-Vous by recreating it in modern-day Paris with cinematic precision and a 360° VR twist delivering an immersive branded-content experience featured globally through 360 VR banners and major automotive media outlets.
Outcome: 475 press articles, 11,304,944 impressions, well over one million video views worldwide.
The Original
