Brief
Mark the first time the production model was officially available to purchase in Europe and ignite excitement among performance-focused audiences.
Mark the first time the production model was officially available to purchase in Europe and ignite excitement among performance-focused audiences.
Role
Creative and Art Director from concept through to shoot and post-production, overseeing idea development, production, social assets, and final delivery.
Creative and Art Director from concept through to shoot and post-production, overseeing idea development, production, social assets, and final delivery.
Idea
Reimagine the iconic 1976 Paris drive film C’était un Rendez-Vous in modern-day Paris, adding a 360° VR layer to create an immersive branded experience distributed across social, VR banners, and automotive media.
Reimagine the iconic 1976 Paris drive film C’était un Rendez-Vous in modern-day Paris, adding a 360° VR layer to create an immersive branded experience distributed across social, VR banners, and automotive media.
Outcome
Generated 475 press articles, 11.3 million impressions, and over one million video views worldwide, blending cultural credibility with large-scale paid and earned reach.
Generated 475 press articles, 11.3 million impressions, and over one million video views worldwide, blending cultural credibility with large-scale paid and earned reach.
The Original
