Brief: Create an animated film that explains how the FordPass app helps customers manage and interact with their vehicles more easily.
Role: Art Director responsible for storyboarding and overseeing animation production. Collaborated with copywriters and motion designers to ensure clarity, brand consistency, and visual simplicity.
Idea: Use clean, minimal animation and friendly transitions to illustrate app features like remote start, service booking, and fuel tracking — turning complex tech functions into clear, engaging visuals.
Outcome: Delivered a concise, easy-to-follow explainer used across Ford’s digital platforms and dealership channels.
Ford Money
Brief: Produce short animated films promoting Ford’s financial products, including Fixed Cash ISA, Flexible Saver, and other finance offers.
Role: Storyboarded and directed multiple short animations, working with motion designers and copywriters to translate complex financial details into simple, engaging visual stories.
