Brief: Develop a print and outdoor campaign to launch the new Ford EcoSport, showing how its technology and design let drivers take modern life outdoors — turning the inside outside.
Role: Creative Art Director responsible for concept development, layout, and art direction. Collaborating with photographers, copywriters, CGI artists, and retouchers.
Idea: Use familiar digital habits and everyday comforts like “Binge Watching” and other lifestyle references and reimagine them in real outdoor settings. Each headline flips a modern indoor behaviour into an adventure scene, showing that with the EcoSport, you don’t have to choose between comfort and the wild.
