Brief: South West Trains wanted to wrap their trains but lacked a clear concept. The challenge was to create something meaningful that connected with local communities along the route.
Role: Art Director responsible for developing the campaign idea and visual approach, coordinating with local artists and production teams to bring the concept to life.
Idea: Celebrate the creativity found along the South West Trains network by commissioning artists from towns and cities on the line to produce bespoke artworks representing their stop. The pieces were used to wrap the trains, turning each carriage into a moving gallery and showcasing the culture and talent of the regions served.
