Brief: Improve brand perception and strengthen public affinity for South West Trains with a limited budget.
Role: Creative Art Director responsible for concept and visual execution, ensuring the work felt relevant and valuable to everyday passengers.
Idea: Hijack advertising space, replacing it with genuinely useful content for commuters.
Outcome: Delivered a cost-effective campaign that increased positive sentiment toward South West Trains and positioned the brand as practical, human, and commuter-friendly.
An ad, or a retro game to pass the time? We created ‘Snakes on a Train’ a game inspired by the Nokia classic ‘Snake’. In our version, the snake-trains collected commuters.
We turned commuters from haters into fans.
