For a brief stint while I lived in Amsterdam I led the visual direction for The Avocado Show across design, photography, and social. My role covered everything from menu, packaging and window design to merchandise, event visuals, and brand photography.
I planned and directed food and lifestyle shoots, shaping a vibrant, premium aesthetic that reflected the brand’s playful tone and global ambitions. I also helped design The Avocado Show book, ensuring consistency between print and digital assets, and created retail merchandise that extended the brand experience.
During this period, I managed and produced content for all social media platforms, developing a cohesive look and tone that drove a significant rise in engagement and following.
Deliverables: Menu system, environmental graphics, merchandise design, photography direction, social content, art direction for brand book.
Result: A unified, elevated visual identity and a notable increase in social reach and engagement.
Result: A unified, elevated visual identity and a notable increase in social reach and engagement.
Design examples
Social Examples
Merch examples
Book
Food
