Brief: Create a TV commercial that highlights the Grand Cherokee’s premium interior features while reinforcing Jeep’s connection to nature and exploration.
Role: Art Director responsible for developing the concept and visual approach. Worked with copywriters to craft a narrative that tied the car’s design details to the landscapes it was built to conquer.
Idea: Show how the Grand Cherokee’s interior forms — textures, colours, and materials — are inspired by the environments it dominates. Mountain ridges become stitching lines, desert tones become upholstery, and natural light mirrors the cabin’s ambient design.
