Ford – “Feel the View”
Creative
Creative
Brief: Develop a campaign idea to demonstrate how Ford technology can enhance accessibility and inclusivity for all drivers and passengers.
Role: Contributed to early concept development as part of the creative team. Helped shape the initial idea before it was taken forward and produced by the Italian team at GTB.
Idea: “Feel the View” reimagines the car window as a tactile interface, allowing visually impaired passengers to experience the landscape through touch. The concept used vibration patterns on the glass to translate the scenery into physical sensation.
Outcome: Produced by Ford Italy and GTB as a global innovation campaign, earning wide recognition for its social impact and creative technology approach. Estimated reach: 20–30 million impressions across print and OOH, extending to roughly 30–40 million including digital channels.
