Brief: Use "Leap Second Day" as a real-time opportunity to showcase the Galaxy S6’s camera, which opens in less than a second.
Role: Part of the “Always On” social team for LBi Digital, I conceived the idea, shot, and edited two short films entirely on the Galaxy S6 — from concept to upload within 24 hours of receiving the brief.
Idea: “Seize the second it gives you.” Use the extra leap second to capture spontaneous, real-world moments, demonstrating the camera’s speed and quality in a live social environment.
Outcome: Uploaded globally within 24 hours of brief and achieved over 6 million views across Samsung’s social channels.
