Brief
Use Leap Second Day as a real-time cultural moment to showcase the Galaxy S6 camera, which opens in under a second.
Use Leap Second Day as a real-time cultural moment to showcase the Galaxy S6 camera, which opens in under a second.
Role
Part of Samsung’s “Always On” social team at LBi. Conceived, shot, and edited short-form social films entirely on the Galaxy S6, owning the work from idea through to production and global upload within 24 hours.
Part of Samsung’s “Always On” social team at LBi. Conceived, shot, and edited short-form social films entirely on the Galaxy S6, owning the work from idea through to production and global upload within 24 hours.
Idea
“Seize the second.” Use the extra leap second to capture spontaneous, real-world moments, demonstrating camera speed and quality in the exact social environments the product was designed for.
“Seize the second.” Use the extra leap second to capture spontaneous, real-world moments, demonstrating camera speed and quality in the exact social environments the product was designed for.
Outcome
Published globally within 24 hours and viewed over 6 million times across Samsung’s social channels. The work proved the product benefit through platform-native, real-time social content designed to perform, not just impress.
Published globally within 24 hours and viewed over 6 million times across Samsung’s social channels. The work proved the product benefit through platform-native, real-time social content designed to perform, not just impress.
