Brief: Revisit and expand on Fiat’s iconic Super Bowl spot, “The Blue Pill,” with an alternate storyline promoting the 500X. The goal was to keep the humour and tone of the original while delivering fresh creative for a follow-up campaign.
Role: Art Director responsible for concept development and storyboarding an alternate plot. Worked closely with the creative team to visualise new narrative beats, ensuring continuity with the established world of the original film.
Idea: Create a tongue-in-cheek sequel that plays off the original’s notoriety using the same irreverent energy, visual wit, and playful tone to reintroduce the 500X with a new twist.
The original
